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The Fruit, Vegetables and Herbs Conference and Exhibition is a platform to bridge the market gap for the farmers, discussing systems and better solutions that can promote compliance to market standards therefore increasing market access and increasing their income. The 3rd edition of the conference and exhibition brings together stakeholders (from the public, private and development sectors) in the fruit, vegetables and herbs subsector to explore opportunities in the subsector with emphasis on promoting competitiveness of Kenya’s fresh fruits, vegetables and herbs through greater adoption of business models that will support compliance to standards and regulations and market requirements

The Fruits, Vegetables and Herbs Conference and Exhibition will be at the Kenya School of Monetary Studies between 25th September to 27th September 2019.

Below is the 3-day schedule for the event.

Day 1 – 25th September – Enabling Environment for Kenya’s Horticulture

An effective enabling environment is vital to enhancing market access. The development and workings of the regulatory framework are crucial to providing the horticulture sub-sector with guidance to compliance against market standards while ensuring the sector is not unnecessarily encumbered by legislative requirements. Today’s session are crucial for actors involved in advocacy and market promotion interventions that will improve competitiveness of the sub-sector.

Day 2 – 26th September: Value Chain Competitiveness – Examining the crucial success factors.

Horticulture value chain actors grapple with a number of issues that constrain market access. The support of value chain service providers ranging from input
providers, certification, testing and calibration, finance, logistics and advisory services must be updated in line with the latest market access issues. For all who
want to understand the latest interventions in support services and how to better access such supports the sessions today cover the issues and opportunities

Day 3: 27th September: Accessing and sustaining the market. Business opportunities for fruits, vegetables, herbs and spices.

Given the different dynamics at play from the enabling environment to value chain support services it is important to examine how the counties are creating and growing opportunities for horticulture and to understand from individual businesses how they are sustaining their presence in a very competitive sub-sector. A must attend day for entrepreneurs (agripreneurs) entering the sector or seeking to diversify and do business differently.

  • 25th Sept
    Day 1
  • 26th Sept
    Day 2
  • 27th Sept
    Day 3
  • Morning
  • Afternoon
8:00am Arrival and Registration of Delegates
Documentary video

Documentary video

8:30am Panel 1: Regulatory Framework
Session Chair: Ms Gladys Maina

All regulatory agencies have a duty to ensure sector growth is supported in compliance with relevant instruments of domestic and international trade. These instruments are subject to change in line with emerging issues and developments and must be reviewed regularly. What is the current status and changes in Kenya’s horticultural regulatory framework in light of developments such as the increased food safety scares in domestic and export markets, processes around the Africa Continental Free Trade Area and emerging EU regulatory requirements among others?

Expected outputs

  • Updates to regulatory frameworks and implications on horticulture will be presented to participants
  • Identification and engagement in regulatory coordination and harmonization processes
Presentation: Overview SPS and quality related challenges for horticulture products in Kenya – Dr Andrew Edewa


  • Ministry of Agriculture, Livestock and Fisheries - Joshua Oluyali,
  • AFA (HCD) – Grace Kyalo
  • Ministry of Health – Dr Kepha Ombacho
  • Ministry of Trade and Cooperatives – Dr Joyce Ogundo

Tea/Coffee Break

11:00am Opening Plenary : Focus on Market Access for Kenya’s Fresh Produce
Session Chair: Mr. Hosea Machuki

Scene setting on the status and developments in the fresh produce sub-sector since 2018. The horticulture sector continues to grow but is this growth at the potential or not? What is driving the growth, is it uniform for all commodities and in all markets. What is the forecast for the upcoming period? Presentation: Focus on Market Access for Kenya’s Fresh Produce in National, Regional and International Markets - Mr Peter Biwott, Kenya Export Promotion and Branding Agency (KEPROBA)

Opening remarks

  • FPEAK Chairman – Mr. Apollo Owuor
  • UNIDO – Dr. Andrew Edewa
  • COLEACP – Jeremy Knops
  • Managing Director, HCD – Mr. Bernard Ondanje

Official opening/Key note speech

  • Chief Guest - Dr Chris Kiptoo, PS. Ministry of Trade, Industrialization and Cooperatives

12:30pm Group Photo and Gallery Walk

Lunch Break

2:00pm Panel 2: Impacts of Standards, Technical Regulations and SPS Measures
Session Chair: Mr Charles Tumbo, EPC

Recent revelations of a number of conditions for access to a new market recently announced for Kenyan avocados beg the question, do advisors on markets and value chain actors understand the SPS issues to be overcome before access to markets is fully assured? Is there exhaustive review of standards, technical regulations and SPS measures?

Expected outputs

  • Status with standards, technical regulations and SPS measures
  • Required interventions and experiences for horticulture sub-sector
Presentation – Impact of Phytosanitary, Food Quality, Safety and Standards – Dr. Andrew Edewa, UNIDO


  • RETRAK – Ms Wambui Mbarire
  • GLOBAL GAP – Ms Jennifer Mbuvi
  • Sunripe – Mr Tiku Shah
  • KEPHIS – Dr Esther Kimani
  • KEBS – Ms Margaret Aleke
  • Ministry of Trade, Industrialization and Cooperatives - Mr Godfrey Odero

4.30pm Marketplace
Exhibitor pitching

5:30pm Elgon Kenya Cocktail and Networking

  • Morning
  • Afternoon
8:00am Registration and Gallery (exhibition) Walk

8:30am Panel 3: Implementation of Market Access requirements along the Value Chains
Session Chair: UNIDO

Market access is a misunderstood but crucial component for competitiveness. Value chain actors must produce in accordance to the requirements of their markets issues and that requires a farm to fork approach that ensures compliance and competitiveness.

Expected outputs

  • Briefing of current market access requirements
  • Value chain actor perspectives on implementation of market access requirements
Presentation: Implementation of Market Access requirements along the Value Chains. Jeniffer Githinji - MESPT


  • Elgon Chemicals
  • Green Rhino
  • Instaveg – Mr. Ashibon Mwangi
  • Twiga Foods - Ms. Rachael Kabuga
  • Association of Kenya Mango Traders – Linah Mukami
  • Frigoken
  • Kenarava – Mr Ronald Dianga

10:30am Health Break
Enjoy a cup of cofee/tea

11:00am Panel 4: Value Chain Services to Enhance Market Access
Session Chair: RTI KCDMS

The role of value chain services in enhance market access is sometimes misunderstood. Producers tend to engage service providers in reactive manner due to audit or certification requirements imposed on them. Factoring the required value chain services into business is important in order to have sustained sub-sector growth.

Expected outputs

  • Clarity of market access requirements and trends
  • Unpackaging of new and innovative value chain support services
Presentation: Value Chain Services to Enhance Market Access: Case Study of AAK Spray Service Initiative. Eric Kimunguyi, AAK.


  • Certification – Reactcert/ Africert
  • Ashok Leyland – Hussein Kamal
  • Testing and Calibration - SGS
  • Dry Associates – Ewart Salins
  • Logistics – Mitchell COTTS – Mr. Maina Kio
  • Advisory Services – Ms Nekesah Wafullah, SOCAA
  • BigCold, - Mr Newton Matope

1:00pm Lunch Break

2:00pm Panel 5: Innovation, Technology and Sustainability
Session Chair: Mr Henry Kinyua, Digital Green

The role of research and academic bodies in supporting sub-sector competitiveness through development of human resource capacities and addressing knowledge gaps is important. The gap between industry actors and research and academic bodies needs to be reduced in order to benefit all actors in horticulture. Reviewing the latest in innovation, technology and information exchange systems is key to sharpening horticulture

Expected outputs

  • Information on new and cutting-edge developments from research, academia and knowledge brokers and how these developments can enhance competitiveness and growth
Presentation: of papers (15 minutes each): Role of research in driving horticulture competitiveness – Dr Lusike Wasilwa, KALRO


  • UON – Dr Jane Ambuko
  • JKUAT – Professor John Wesonga
  • Egerton University – Professor Mahungu
  • 3R - Piloting an innovative market approach to deliver high quality and safety focused fresh fruits and vegetables to middle to low income consumers in Nairobi – Reflections on lessons before take-off – Catherine Kilelu
  • AgriProfocus – Horticulture Learning Loop – Andrew Mwaura

4:30pm Marketplace
Exhibitor pitching

  • Morning
  • Afternoon
8:00am Registration and Gallery walk
Registration and Gallery walk

8:30am Panel 6: Role of Development Partners in Enhancing Market Access
Session Chair – Ms Gladys Maina

Greater coordination and harmonization of support programs by development partners in alignment with public and private sector in prioritization of interventions and funding to overcome food safety, market access and standards related challenges affecting the horticulture sub-sector will lead Presentation: Advances in Expanding Mango Export Markets- The Creation of Pest Free Areas and Low Pest Preference Mango Zones – Geoffrey Kiganiri – KCDMS

  • SNV
  • GIZ
  • ITC
  • DFID
  • EU

11:00am Health Break
Guests break for a cup of tea/coffee


11:00am Panel 7: State of Horticulture in Counties
Session Chair: Ms Jane Musindi, SOCAA

What are the initiatives counties are undertaking to support horticulture value chains? How can interested agripreneurs engage and what are the investment opportunities in the counties?

Expected outputs

  • Status of Horticulture in the Counties
  • Overview of horticulture investment opportunities in the counties
  • Analysis of respective county CIDPs and their support to horticulture value chains.
  • Presentation: Role of Counties in Horticulture Development – Agatha Thuo
  • Panelists

  • Counties (CIDPs and specific support activities) – Nyandarua, Makueni, Kiambu, Nakuru
  • County based producer organizations

12:00pm Breakout Session 1: Fruits
Moderator: Mr Isaiah Kirema

  • We look at the Mango Value chain to establish emerging opportunities and the interventions needed to increase productivity and profitability of the value chain. Key Exporters
  • Association of Kenya Mango Traders
  • BIF BDS Project- Makueni

12:00pm Breakout Session 2: Vegetables
Moderator: Mr Nicholas Kahiga

This year we look at diversification with a focus on Asian Vegetables. What are the trends and opportunities for entrepreneurs (agripreneurs) in this value chain? Presentation; French Beans Production in Uasin Gishu, Trans Nzoia and Elgeyo Marakwet

  • Mboga Tuu
  • Makindu Growers
  • Farm Africa

12:00pm Breakout Session 3: Herbs & Spices
Moderator: Ms Grace Nyaa

  • Are the opportunities in fresh herbs and spices or in value addition? Is it really an exciting market prospect and what does it take to succeed in production given the limited crop protection options Afri Herbs
  • Moringa for Life EPZ
  • Mitos Herbs Veg and Fruits

11:30am Closing Session
Session Chair: Sylvester Maina - Chairman, FPC Kenya

Closing remarks

  • Summary of conference proceedings (rapporteur)-Agreed outcomes and way forward
Closing ceremony
  • Hon. Mary Nzomo - Chair CEC Agriculture Caucus & CEC Agriculture, Livestock, Fisheries and Crop Management, Trans Nzoia County
  • H.E. Mike Mbuvi Sonko – Governor, Nairobi County

1:00pm Lunch
Note: Exhibitions will be open throughout the day to 3pm